BMW The New X1
Explore the future of interactive storytelling as seen at BMW Pavilion at GIIAS 2023 (largest autoshow in Indonesia).
CGI Video for BMW The New X1 at BMW Pavilion, GIIAS 2023. Output: LED video display at BMW Pavilion and portrait for Instagram Reels.
BMW iX
Embracing immersive storytelling, 3D design meets genAI to create captivating narratives for billboard and social media.
Part of BMW EV Series campaign launch: BMW iX CGI Video for OOH at Chase Plaza. Output: LED video display at Chase Plaza.
Project Overview
Comprehensive implementation of event registration and management solution that covers pre-event, on-site and post-event.
- Tailored registration forms (attendees name, type of BMW model, shirt size and dietary restrictions)
- Inventory management for shirt size
- Seamless integration to WhatsApp API
- Real-time data management on site during registration
- On-site technical support
BMW Connected Drive
Crafted a visually captivating video and photo campaign for BMW's Connected Drive Technology featuring the BMW 3 Series.
- Creative development from concept and storyboard
- Production on-location video and photo shoots
- Post-production: color grading, voiceover and editing
- Strategic supers placement for key features
The campaign communicated convenience and enjoyment of Connected Drive and drove traffic to BMW website and dealerships.
i5 Public Launch
Ctrl.ALT Content Lab chronicled the electric atmosphere surrounding the i5 unveiling at BMW Exhibition - Plaza Senayan.
Content highlighted Connected Drive technology and emphasized the i5 as the latest iteration of the world's leading business sedan lineage.
X3 Homecoming
Produced a social video capturing Mudik travel moments with BMW X3 featuring Den Dimas (@buburayamracer) and Aurelia (@couplewanders).
The video showcases spacious interior and peace of mind with BMW Service for safe and comfortable long journeys.